Boosting Your Conversion Rate: Sales Funnel Optimization
Learn how to maximise your conversion rates through effective sales funnel optimisation strategies.
Digital Marketing News and Trends
AI and Content Creation
Uncovering the Signs of AI-Generated Articles
Discover the telltale signs that can help you identify if a blog post has been generated by AI in HubSpot.
Marketing Strategy
Rethinking Your Website? Steps to Consider Before a Complete Overhaul
Rethinking your website? Before a complete overhaul, assess your conversion rate, scope out the competition, and engage your target audience. Don't...
Help With HubSpot
How to Build a HubSpot Website Using Their Free Themes
Learn how to build a HubSpot website using their free themes. From picking the right theme to creating a user-friendly menu, this guide will help you...
Digital Marketing Consultant
Why Choosing a Marketing Agency Over a Marketing Manager Makes Sense
Discover why choosing a marketing agency over a marketing manager is a smarter move for today's businesses. From financial benefits to diverse...
Marketing Strategy
A Quick Guide to Account-Based Marketing (ABM)
Enhance engagement and drive higher conversion rates with Account-Based Marketing (ABM). Learn the key components, benefits, and tips for a...
Content Strategy
Harnessing Inbound Marketing: Why It’s a Game-Changer for Niche B2B Enterprises
Discover how inbound marketing can be a game-changer for niche B2B enterprises. From attracting the right audience to building trust and leveraging...
Marketing Strategy
Leveraging Blog Posts for Effective Lead Generation
Learn how leveraging blog posts can effectively generate leads for your business. Discover the relationship between blog post frequency and leads,...
Growth Hacking
How to Jumpstart Your Digital Journey for Free—Yes, Absolutely Free!
Learn how to kickstart your digital journey without spending a dime! Discover free tools for creating a brand kit, logo, email signature, and...
Digital Transformation
Keeping 'appy... Is It Time for an App-First Approach to Your HubSpot Implementation?
Discover the benefits of implementing an app-first approach to HubSpot with this workshop blueprint. Streamline your operations and enhance your user...
Help With HubSpot
Custom Objects: The Secret Sauce for Your HubSpot Account
Discover the secret sauce to supercharge your HubSpot account with Custom Objects. Learn how these flexible data types can enhance your marketing...
Help With HubSpot
Decoding CRM: HubSpot vs Simplicity - A Balanced Perspective for Businesses
Discover the pros and cons of using HubSpot CRM versus simplicity for your business. Find out how HubSpot can turn your business into a cash cow
Help With HubSpot
Mastering HubSpot: Uncovering Hidden Depths in Familiar Waters
Discover how to unlock the true potential of HubSpot, far beyond its basic 'plug-and-play' offerings. This comprehensive guide explores underrated...
Content Strategy
Get Started with a Targeted Email Marketing Strategy for your Business
If you're looking to start an email marketing campaign, this article provides a step-by-step guide to help you get started.
Marketing Strategy
The Power of Account-Based Marketing for B2B Brands: A Step-by-Step Guide
This article provides a step-by-step guide to account-based marketing, an effective marketing strategy for B2B brands.
Marketing Strategy
What does Generative AI mean for the future of marketing
Generative AI can be used in marketing to create personalised recommendations for customers, target ads to specific customers, create custom product...
AI and Content Creation
Getting started with writer.com - the generative AI that's built for business
In this article, we'll explore what generative AI is, the benefits it offers businesses, how writer.com works, and how businesses can get started...
AI and Content Creation
Getting Started with ChatGPT An Overview of the OpenAI-Powered Language Model
ChatGPT is a powerful language model developed by OpenAI, capable of generating human-like text based on its training data. With a deep understanding...
AI and Content Creation
Thin Content: Understanding its Impact on SEO
As a website owner, it's important to understand the concept of thin content and how it can affect your search engine optimisation (SEO) efforts....
Digital Marketing Consultant
Using Cognitive Dissonance in Hubspot Training
When it comes to learning new information, we often hold onto our existing beliefs, even if they're conflicting. This is called cognitive dissonance,...
Digital Transformation
Everything You Need to Know About NPS
If you're looking to improve your customer satisfaction or product development metrics, you may have heard of the Net Promoter Score, or NPS. In this...
Digital Transformation
Surveys: Why they're important for your product
Many product developers overlook the importance of surveys. A survey is a great way to collect data from a group of people, and it can be an...
Digital Transformation
Launching a New Age Drinks Co: A Case Study
This case study examines the successful launch of a new drinks company. We will look at the strategies and tactics used to create a successful...
Growth Hacking
Exploring the Success of a Music Store's Growth Hacking Strategies
Discover how Worldofmusic.com.au has achieved success by leveraging the power of growth hacking strategies. From acoustic guitars to bass amps, find...
AI and Content Creation
Content and AI: The New Wave Of Marketing
Are you looking to stay ahead of the competition in today’s digital marketing landscape? Content and AI are quickly becoming the new wave of...
AI and Content Creation
Pros and Cons of Chat GPT
Chat GPT is a natural language processing tool that has the potential to revolutionise the way we communicate. This artificial intelligence...
Help With HubSpot
Is It Worth Paying For HubSpot?
Are you a small business looking for an all-in-one marketing tool that can help you reach your goals? If so, then HubSpot may be the answer.
Digital Transformation
What is Digital Transformation?
Digital transformation is an essential part of staying competitive in the modern business landscape and has the potential to drastically improve an...
Digital Transformation
5 Signs You Need to Hire a Digital Transformation Agency
Are you looking for a way to take your business to the next level but not sure where to start? Digital transformation can be a powerful tool for...
Digital Transformation
Case Study: Launching Lygon
Explore the success story of Lygon, a new business venture, through this case study. Learn how strategic planning, marketing, and customer engagement...
Digital Marketing Consultant
Making a Marketer's Best Friend
Marketing is an ever-evolving field, and having the right tools is essential to success. In this case study, we’ll explore how one company used the...
Digital Marketing Consultant
What Does a Digital Marketing Consultant Do?
Are you looking to take your business to the next level? Do you need help reaching more customers and increasing your revenue? A digital marketing...
Help With HubSpot
Getting Started With HubSpot: 5 Things to Consider
Are you looking for a powerful tool to help your business grow? If so, then Hubspot is the perfect solution! Not only does it provide businesses with...
Content Strategy
Content Strategy Project Case Study
Learn how the Hamma.digital Content Strategy Project was successfully implemented to improve customer engagement and increase website traffic. See...
Digital Marketing Consultant
Hamma & Days.Golf: A Case Study of a Marketing Agency & Print on Demand Apparel Store
Discover how Hamma & Days.Golf, a marketing agency and print-on-demand apparel store, have used their expertise to create custom-made golf apparel...
Marketing Strategy
The Difference Between Content Strategy and Copywriting
Are you looking to create content that will capture your audience’s attention and effectively communicate your message?
Digital Transformation
Hamma Group CEO looks ahead to a big year ahead.
We’re confident that this next year will be our best yet and we’re looking forward to continuing to grow and expand our reach.
Marketing Strategy
SEO: 3 things you should be doing now to help drive more traffic to your site
SEO can be a complex and time-consuming process, but there are some simple things you can do to get started. In this blog post, we'll share three...
Digital Transformation
Getting started with a Digital Agency...
Once you have decided to work with a digital agency, you will need to assess the type of services you need. Think about what your goals are and how a...
Digital Transformation
Launching A New Product And Shopify Store In Under A Month
After identifying a niche area for growth in the electronic drum category, we helped a Melbourne-based business create and launch a new product and...