Digital Transformation

Surveys: Why they're important for your product

Many product developers overlook the importance of surveys. A survey is a great way to collect data from a group of people, and it can be an invaluable tool for marketing research and product development. In this blog post, we'll outline some of the reasons why surveys are useful for product development, how to create an effective survey, and how Hamma can help you with your survey needs.

Defining surveys

What is a survey?

A survey is a method of collecting data from a group of people. It is a tool that can be used to collect opinions, demographic information, and other types of information from a large group of people. Surveys can be conducted in person, by phone, by mail, or online.

Why are surveys important?

Surveys are an important tool for marketing, research and product development. They can be used to gather user requirements and validate assumptions. In addition, surveys can help you understand the digital customer experience. By administering surveys and analysing the results, you can get valuable insights that will help you improve your product.

How do I create an effective survey?

Creating an effective survey requires careful planning. You will need to decide what type of survey to administer, how to distribute the survey, and how to analyse the results. Hamma can help you with all aspects of your survey, from design to administration to analysis. We have extensive experience in conducting marketing research and we can help you get the most out of your surveys.

Why use surveys for product development

Asking customers about their requirements is vital for any product development team- without this feedback, it is impossible to create a product that will meet customer needs. Furthermore, surveys can help validate assumptions made by the product development team. For example, if the team assumes that customers want a certain feature in the product, but a survey reveals that this is not the case, then the assumption can be revised.

In addition to helping gather user requirements and validating assumptions, surveys can also provide quantitative and qualitative feedback. This feedback can be used to improve the product before it is released to the public, ensuring that it is of the highest possible quality. Qualitative feedback in particular can be very helpful, as it can provide insights into customer motivation and behaviour.

Hamma is an excellent choice for assistance with survey design, administration, and analysis. We have a team of experienced professionals who can help you create an effective survey and collect valuable data. Contact us today to learn more about how we can help you develop your product.

How to create a survey

When creating a survey, there are a few key points to keep in mind in order to make the survey effective. The first is to choose the right platform for creating and distributing the survey. There are a number of different software platforms that can be used for this purpose, and it is important to select one that will be easy for respondents to use. In addition, the platform should allow you to easily track responses and analyze the data.

Another important point to consider when creating a survey is the structure of the survey. The questions should be clear and concise, and they should be ordered in a way that makes sense. In addition, it is important to avoid asking leading questions or biased questions.

Finally, when creating a survey, it is important to think about what type of questions to ask. There are a variety of question types that can be used, and it is important to select those that will best elicit the information you are looking for.

For example, if you want respondents to rate their satisfaction with a product on a scale from 1-5, you would use a Likert scale question.

If you follow these tips, you will be well on your way to creating an effective survey.

Tips for getting the most out of surveys

Here are a few tips for asking effective survey questions:

1. Keep questions short and to the point

One of the most common mistakes made when creating survey questions is making them too long or wordy. Not only does this make it more difficult for respondents to answer, but it also increases the likelihood of errors being made. When crafting survey questions, be sure to keep them as concise as possible

2. Avoid loaded questions

Loaded Questions are those that contain assumptions or implications that could influence a respondent’s answer. For example, a question such as “Do you think our product is easy to use?” Implies that the product might not be easy to use. To avoid biassing your results, it is important to frame questions neutrally

3. Take advantage of online survey tools

There are a number of online survey tools available that can make creating and administering surveys easier. These tools often come with features such as pre-written question banks, skip logic (which allows you to tailor the remainder of the survey based on respondent’s previous answers ), and data export (which allows you easily analyse and visualise your results )

4. Make sure your questions are clear

It is important to word questions in a way that is clear and unambiguous; otherwise, you run the risk of respondents interpreting the question differently and providing inaccurate answers. When in doubt, have someone else read your questions to see if they understand them in the way you intended

5. Pilot test your survey

Before administering your surveying target population, it is always a good idea to get feedback from smaller groups first. This will allow you to identify any problems withthe questions or survey flows you can make necessary changes before collecting real data

How Hamma can help


As mentioned before, surveys are an excellent tool for product development as they can help gather user requirements and validate assumptions. In addition, surveys can provide quantitative and qualitative feedback that can be used to improve the product. Hamma is an excellent choice for assistance with survey design, administration, and analysis.

When it comes to survey design, Hamma can help create both simple and complex questions, depending on the needs of the project. Additionally, they can help with question design, hosting the survey on their platform, providing real-time results, and interpreting the results.

Another great resource for surveying is Hubspot service hub. Hubspot offers a number of features to make surveying easy, including templates, question banks, and even a chatbot to help distribute your survey. They also have a great guide on how to create effective surveys.

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