Digital Marketing News and Trends

AI and Content Creation

Thin Content: Understanding its Impact on SEO

As a website owner, it's important to understand the concept of thin content and how it can affect your search engine optimisation (SEO) efforts....

Digital Marketing Consultant

Using Cognitive Dissonance in Hubspot Training

When it comes to learning new information, we often hold onto our existing beliefs, even if they're conflicting. This is called cognitive dissonance,...

Digital Transformation

Everything You Need to Know About NPS

If you're looking to improve your customer satisfaction or product development metrics, you may have heard of the Net Promoter Score, or NPS. In this...

Digital Transformation

Surveys: Why they're important for your product

Many product developers overlook the importance of surveys. A survey is a great way to collect data from a group of people, and it can be an...

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