AUTHOR

Ian Hammond

Stories by Ian


AI and Content Creation

Thin Content: Understanding its Impact on SEO

As a website owner, it's important to understand the concept of thin content and how it can affect your search engine optimisation (SEO) efforts....

Digital Marketing Consultant

Using Cognitive Dissonance in Hubspot Training

When it comes to learning new information, we often hold onto our existing beliefs, even if they're conflicting. This is called cognitive dissonance,...

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